We're not for everyone. Just the 1% that matters.
As part of a wider promotion for Cinemax's Hunted, we wanted to create a story experience within a game-like setting, that slowly revealed the darker, more complex nature of the fictional company at the heart of the show. Our brief was to create a dynamic entertainment experience with built-in social sharing, that introduced the lead character, and created buzz in advance of the show premiere. Developed with a cognitive psychologist, the site offers a series of five increasingly creepy tests, with a killer finale that has to be seen to be believed
September 12, 2012launch date
Campfire & Jam3agencies involved
nViso Facial Recognition, Mechanical Turk, Reddit Login, Facebook Connecttechnology used
1,300,000visits in the first 10 weeks
14minutes 'Average Time on Site'
2times that it hit the front page of Reddit
Developed HTML5 mobile friendly applications within the Byzantium Tests application framework. Integrated CDN support to existing application framework optimizing asset load times for users during peak usage. Setup and maintained production level servers on Amazon Web Services which maintained total integrity while delivering content to thousands of concurrent user connections.
Feel free to contact me anytime by any of the mediums listed on the about page or via the contact form below.
Email: fisher.matt at gmail.com